Slowly but surely. That’s really what I did. There’s no big success trick other than continuously uploading content.
Before I was doing behind-the-scenes blog posts, I was posting a new photo every day while I had my day job. Day after day of putting out new content. And my shoots are extremely social in the sense that people like to hang out and be a part of them. So at the end of the day, I would always tag all the people who got involved, which helped disseminate information. Then add on the behind-the-scenes videos and that’s ongoing social-media exposure. After I quit my job and traveled for a couple months, I started building my international exposure, which allowed me to start feeding my blog. Every week I would put out a new blog post. Lots and lots of work. I started doing workshops and speaking engagements. Any time somebody asked to do an interview, I would do it. Really just nonstop trying to build this network.
There was no massive unannounced peak—no surprise where it felt like okay, I’ve made it, and it started snowballing. It’s always been very consistent growth. And the minute I stop posting, the minute I stop sharing, then everything stops.