How hard was it for you to start up your business?

I never found it very hard - I think in part because it was and has always been a passion project. 

I'm not even sure if I have the "business" entirely figured out today - because as far as I'm concerned it is a growing process. I like to attribute part of my success to being able to adapt to not just the world changing around me, but my own changing interests - lining the two up and making the best of what is made available to me.